Hallmark Channel’s Crown Media Family Networks Officially Rebranded
Crown Family Media Networks has announced that it has officially changed its name to Hallmark Media, which encompasses Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama and Hallmark Movies Now. The move will more closely align the network with its parent company, Hallmark Cards.
“The iconic Hallmark brand and our purpose-driven mission to help people lead caring, connected lives full of meaningful moments will guide everything we do,” said Wonya Lucas, president and CEO, in a statement. communicated. “The beloved Hallmark brand is associated with positivity, kindness, celebrations and traditions, all of which are the foundations of our content and core values. With these attributes as our foundation, it only makes sense that the Hallmark name our company to be in the lead with the Hallmark brand.”
The rebranding was first revealed during the Television Critics Association’s summer press tour, with Lucas and Executive Vice President of Programming Lisa Hamilton Daly explaining that the change will also tie into future plans. of the company, including the launch of Mahogany, partnerships with Crayola, and an increase in diversity, both on-screen and off-screen.